More & Forever Interview Series — Episode 11
STEPHANIE DELORM
Trish is joined by her former colleague, friend, and client, Stephanie DeLorm. Stephanie has a unique formula to her More and Forever success—she combines her experience creating enduring client relationships with her experience driving Innovations and Solutions. Stephanie shares her perspective in both areas and gives us tangible ideas to nurture More and Forever relationships.
THEMES
Innovations aren’t just about new products
Be wise for your client
Prepare! Prepare! Prepare!
Ask questions….then ask more
Two-Way Trust
KEY MOMENTS
[1:54] A little bit about Stephanie’s career—developing client relationships, leading teams responsible for client relationships, and driving Innovations and Strategy.
[3:54] Innovation and Strategy—Stephanie’s outside-in view.
[5:18] Stephanie shares a different perspective on what “Innovations” means. It’s not just solutions that we can bring to market.
[7:43] Balancing building a solution that is scalable versus building a solution that solves one client’s specific problems.
[9:22] How do you determine which new product or idea to go to market with?
[10:10] Do you ever fall in love with a product or solution in the Proof of Concept stage and then it isn’t rolled out?
[12:44] Two-way trust . . . creating More and Forever relationships.
[13:29] Another More and Forever characteristic– be your client’s advocate.
[14:51] Learning what a client cares about . . . Stephanie’s Sticky Note strategy!
[16:35] Being the smartest person in the room versus being the wisest person.
[18:15] Preparing for interactions with your clients helps you be wise for your client.
[19:50] Actionable tips for preparing for each client meeting.
[20:44] Deepening a client relationship . . . Put these three questions on a sticky note!
[23:21] Get to know your client–the individual–what do they care about? How do they prefer to communicate? Research individuals . . . even if they are an existing client!
[27:37] If you are feeling a little reluctant to introduce products and services to your clients. . . you might just need to reframe– start with your client versus your solution.
[30:22] Stephanie as ‘Mom.’
[33:58'] What do you do to take care of you?! A health tip we can all do right now.